Please visit http://www.storyofyellow.com for continuation of this story.

Today, I saw this yellow sign on a store front window at South Coast Mall and felt real encouraged and needed to respond.

Every story needs to start. Whether it is a sentence or an image, it needs to begin in order to come to life.

What’s holding you back from writing that first sentence? It doesn’t have to be good. You can always delete or undo. But without the first sentence, you have no Story.

This Story of Yellow has no distinct destination, no grandiose five/ten year plan nor an elaborate business plan. However it does have a first sentence. And lately I’ve discovered once you get started, the story kind of writes itself.

Don’t hold back! Write your first sentence and let the story unfold before you.

I keep reading and hearing people I respect say that what made them successful is that they “Shipped” or “implemented” often.

Today, I have launched STORY OF YELLOW. Amazing things are yet to come.

This past week, I have gained amazing clarity to what The Response may be to the Story of Yellow. It’s risky but I feel this is the next step. The unveiling will happen in May 2010.

THE CHAPTERS so far…

Chapter 1: Awareness

It all started with a trip to Pinkberry and a Yellow Bunny Toothpick Holder. Yellow became my new craze and fascination. I simply allowed the color yellow to slow me down and ask “Why?”. I began to stop to take pictures of anything yellow, began to study the color and it’s influences and started surrounding my self with Yellow items.

Chapter 2: Listening

This was a shorter chapter, where I began to start looking and listening to the cues around me. Things began to start to connect and seem very intentional. Began to discover that there everything was intentional and had purpose.

Chapter 3: The Response

As of April 26, The Response is being formulated. The big picture is visible but the details are still in the dark. A step of faith will be needed.

This was a proud moment for our team.

Dennis Yi Interview & Smash Dance – Easter 2010 [Newsong Irvine | 04.04.2010] from Newsong Church on Vimeo.

There are only a few books I have read cover to cover in one day. Rework written by the founders of 37signals is an amazing book articulating so much of what I have been processing lately. For those who want to open up your eyes to a contrarian way of looking at business, this is for you.

For all those who are struggling with balance within full time ministry, check this out. I feel that this is an epidemic that has been corroding the souls of church staffers.

If you ever start feeling sorry for yourself, here are people who don’t worry about what they don’t have but focus on what they do have.

Little Red Tractor from South Georgia Church of God on Vimeo.

LOVE GOD. LOVE HUMANITY.

Keep It SIMPLE.

Be AUTHENTIC.

Make it PERSONAL.